J.Bespoke is on East 27th Street in NoMad, hidden behind Baynes + Baker, a bespoke suit shop. The concept was built by brothers Jesse and Eric Jacobs to fill a gap they noticed in the city: a refined cocktail lounge that also takes sports seriously. The bar has 50 seats, attentive table service, rare-spirit cocktails, and screens showing athletic events in an environment that has nothing in common with a sports bar.

The cocktail program focuses on unusual spirits and careful preparation. Cocktail classes are available for groups who want a structured experience. Private events are a significant part of the business.

For anyone who has wanted to watch a game without being in a loud room surrounded by people in jerseys, J.Bespoke is a specific solution to that specific problem. The suit shop entrance means nobody stumbles in by accident.